07
June
2013

Simon Page Business School deepens Digital Marketing knowledge through Thought Leadership Conference.

Digital Marketing took centre stage as marketing professionals and digital enthusiasts put aside all other business to focus exclusively on seizing the most exciting opportunities in digital marketing. It was a passionate, intellectually creative conference where delegate’s knowledge of strategic and tactical approaches to the practice of digital marketing was broadened.

Organized by Simon Page Business School, a leading provider of professional business education in Nigeria, the digital marketing conference and exhibition an interactive two day event, saw in attendance marketing leaders, key decision makers and astute business professionals across corporate Nigeria’s blue chip firms.

According to Princewill Omorogiuwa, CEO of the School and organizers of the digital conference “what excites me the most about digital marketing is the unprecedented targeting opportunities that it presents to us. It is possible to geo target people in specific locations around the world and in the country and serve them with your products and services. This is phenomenal; he quipped, and is the reason why we put together this conference, to give marketers an edge that helps them remain at the very fore front of their industries”.

 

Delegates heard first-hand from some of the most successful digital marketing practitioners in the country and globally. Headlining the conference panelists was respected global trainer on digital marketing Mike Berry whose expose was titled the Big Beasts of Digital Marketing. He was joined by Stephen Boadi, the Digital Marketing Manager for PZ, Africa Region, Bukola Akingbade, CEO Bytesize and,Tola Ayanwale, CEO DraftFCB Interactive.

 

They took delegates through real-world skills development including demos, tips and tricks, and how-to sessions that helped them learn how to use digital marketing tools more effectively and also identified the trends that matter, projecting them forward over the next 12 months and showing what marketers can do about them now.

 

With the theme: Deploying Digital Marketing for Competitive Advantage, delegates were clearly challenged to do more in this sphere.

 

Bukola Akingbade spoke on Digitally Wired for Business Success. Her candid presentation revealed so much about how brands must understand that digital is changing the rules in marketing and that brands need to change their thinking.

Tola Ayanwale then came on and elaborated in a case study revelation how DraftFCB Interactive was able to through the Sharp Sule project for its client reinvent consumer engagement using Social Media. And then came the first external speaker Stephen Boadi, and what an inspiring presentation he gave- Don’t Be Left Behind. He said “DIGITAL works best when integrated into the wider marketing activity” but more importantly he advised brands to “be out there and manage your reputation or one will be created for you”.

Finally the one a lot of people were waiting for, Mike Berry, and his presentation didn’t disappoint as he dwelt on what he called the big beasts of digital marketing  which received a lot of questions as delegates  sought to glean from his nearly twenty years experience in that field.

There were breakout sessions also, Temiloluwa Sobowale, Lead consultant Intelligent Interactive Limited  discussed Understanding Digital Marketing Risks. It was an eye opener to everyone as delegates were alerted to the damages that online brand fraud can cause to brands locally and globally. With data that could not be waved away, delegates sat up when he revealed that “your Brand can be attacked from anywhere in the world by the world’s leading fraudsters” and proceeded to show them how.  Gboyega Adelowore, the Nigeria Country Manager of Yookos capped the session when he looked at what works and what doesn’t work in social content marketing.

 

The roll call of exhibitors who interacted with delegates included Samsung,Etisalat,Hotsauce,DraftFCB Interactive,Naij.com,WSI-Axon and 3rdFloor limited (from Ghana).

One outcome of thought leadership is that it often challenges. The delegates left really pleased and signified a strong interest to attend next year’s event.

 

“It was indeed a great outing and we sincerely look forward to exhibiting next year” says Kunle Shokunbi, Head Business and Strategy at Hotsauce, one of the exhibitors.

The whole event was extremely useful and really well organized. The speakers were fantastic: says Ted Phido, Managing Director, The Write Note. This conference said an excited Victor Ogundele, Brand Manager PZ Cussons “has really really shown us great insights into how we can amplify our campaigns using the digital tools. I have learnt a lot and I am going to be using them into the things I am going to be doing-

An important highlight of the event was give aways by Etisalat, sponsors of the conference and Samsung who gave out Galaxy Tabs during the event.

 

Simon Page Business School is a modern and dynamic institution offers professional business education and training, and also thought leading business and educational events such as conferences and seminars across Africa. It is the largest provider of   Chartered Institute of Marketing, UK, CAM UK (Marketing and Digital Communications), in Africa. Over the last three years in Nigeria, over 900 marketing and finance professionals from blue chip companies including all the Telcos, major banks and major FMCG’s have trained at Simon Page.

Categories: DMCE Blog

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