Deploying Digital Marketing for Competitive Advantage
We are so excited about this year's Digital Marketing Conference. Last year was ground breaking because for the first time, digital marketing practitioners and enthusiasts were brought together to learn as well as share ideas about digital marketing. For a first time event the theme was apt; Africa, A Blank Digital Canvass. This year, for DMCE 2013, we want to help answer the questions organisations have been asking, how can digital marketing help improve the bottom line. So this time around we decided that the theme should be about the relationship between digital marketing and competitive advantage. In other words, how can the deployment of digital marketing tools help organisations both small and large compete in today’s ever changing marketing place.